By Emma Thomasson BERLIN (Reuters) - Growing demand for more information about the products we buy could mean the end of the simple barcode - the blocks of black and white stripes that adorn most objects for sale and are scanned five billion times a day. First used on a pack of Wrigley's Juicy Fruit chewing gum in 1974 in a store in Ohio, barcodes have revolutionized the retail world, allowing cashiers to ring up products much faster and more accurately, while also streamlining logistics. The basic barcode is just not up to the job.
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[New post] Days numbered for barcodes as shoppers demand more data
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